BBC Maestro is one of the leading e-learning brands and is globally recognised. They wanted to become category leaders for their upcoming courses and dominate Google search for hundreds of new terms for each of the course categories.
YoY Growth
Optimised Articles
New Ranking Terms
We built out a market share approach, keyword research, content briefs, and next-level strategic optimisation to roll out 240 highly optimised articles that nailed the search intent for each one of their courses.
This led to a 323% YoY growth, with hundreds of new terms ranking within just a few months.
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