PRIVACY POLICY

Last updated: 10/04/2026

This Privacy Policy explains how Brick Street SEO ("we", "us", "our") collects, uses, discloses, and protects your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or services, you agree to the terms of this Privacy Policy.

1. WHAT PERSONAL INFORMATION WE COLLECT

We may collect the following types of personal information:

  • Name
  • Email address
  • Phone number
  • Business details (if provided)
  • Any information submitted through forms on our website
  • Communication history with us
  • Website usage data and behavioural data (see below)

We only collect personal information that is reasonably necessary for our business functions.

2. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information in several ways, including:

  • When you submit a form on our website (e.g. contact forms, lead forms)
  • When you interact with our website
  • Through cookies and tracking technologies
  • From third-party advertising platforms
  • When you communicate with us via email, phone, or social media

3. COOKIES, TRACKING & ADVERTISING TECHNOLOGIES

We use cookies and tracking technologies to improve user experience, analyse website performance, and deliver relevant advertising. These may include:

(a) Meta / Facebook Pixel

We use the Meta Pixel to:

  • Track conversions from Facebook and Instagram ads
  • Measure ad performance
  • Build custom audiences for remarketing
  • Show relevant ads to users who have interacted with our website

Meta may collect or receive information such as pages visited, actions taken, and device information. This data may be used in accordance with Meta's Privacy Policy.

(b) Google Analytics

We use Google Analytics to:

  • Understand how users interact with our website
  • Track traffic sources and user behaviour
  • Improve website performance and marketing

Google may collect information such as:

  • IP address (anonymised where possible)
  • Device type
  • Browser type
  • Pages visited and time spent on site

Google may process this data outside Australia.

(c) Other Advertising Platforms

We may also use tools such as:

  • Google Ads remarketing tags
  • LinkedIn Insight Tag
  • Other digital advertising or analytics platforms

These tools may use cookies to deliver personalised advertising based on your browsing behaviour.

4. HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Provide our services
  • Respond to enquiries
  • Send marketing communications (if you opt in)
  • Improve our website and services
  • Run advertising and remarketing campaigns
  • Analyse website and campaign performance
  • Comply with legal obligations

5. DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information to:

  • Service providers (e.g. CRM systems, email platforms)
  • Advertising partners (e.g. Meta, Google, LinkedIn)
  • Analytics providers
  • IT and hosting providers
  • Professional advisers (lawyers, accountants)

We take reasonable steps to ensure third parties handle your information in accordance with privacy laws.

6. OVERSEAS DISCLOSURE

Some of our service providers (including Google, Meta, and analytics platforms) may store or process data outside Australia, including in the United States and other countries.

By using our website, you consent to this overseas disclosure.

7. MARKETING COMMUNICATIONS

We may send you marketing communications if:

  • You have opted in, or
  • It is reasonably expected based on your interaction with us

You can opt out at any time by clicking "unsubscribe" or contacting us directly.

8. DATA SECURITY

We take reasonable steps to protect your personal information from:

  • Misuse
  • Loss
  • Unauthorised access
  • Modification or disclosure

However, no method of transmission over the internet is 100% secure.

9. ACCESS AND CORRECTION

You may request access to the personal information we hold about you and request corrections if it is inaccurate.

To make a request, contact us using the details below.

10. YOUR RIGHTS UNDER AUSTRALIAN LAW

Under the Australian Privacy Principles, you have the right to:

  • Access your personal information
  • Request correction of your information
  • Make a complaint if you believe your privacy has been breached

11. COMPLAINTS

If you have a complaint about how we handle your personal information, please contact us first. We will respond within a reasonable timeframe.

If you are not satisfied, you may contact the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au/

12. CONTACT US

If you have questions about this Privacy Policy, please contact:

Brick Street SEO
Email: projects@aiagencylab.com
Address: Suite 271/10-20 Gwynne Street, Cremorne, Melbourne 3121