Mind Tools is one of the leading e-learning brands and is globally recognised. Over the years, they had built great authority, but wanted to stay ahead of the curve and take ownership of the market for some of the biggest terms in the industry to build on the millions of views they get every year.
We audited the entire funnel to map out high-impact pages that could be optimised to drive additional growth and focused on content optimisation for some of the top terms in e-learning, such as Porter's Five Forces, SWOT Analysis, and smart goals.
This led to hundreds of thousands in new traffic, outcompeting Investopedia, Harvard Business Review, and Forbes.
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